Theories & Research

Dual Coding

A picture is worth a thousand words. A picture and a thousand words could be worth a million.


image: Carlos Porto, 2007

Resources:

Dual Coding Theory, Standford Encyclopedia of Philosophy

Dual Coding Theory and Visualization
Full article is not available but the abstract is very helpful in understanding the theory.

Dual Coding and Reading
Saduski and Paivio (2004) explain the visual-textual connection.